About Goodrich

Goodrich Global is Asia’s leading supplier of wallcoverings, fabrics, carpets and flooring materials. Our track record shows our determination to be the leader in our industry. Our success can be attributed to our motivated team of professionals and their commitment to achieve excellence in all areas of our operations. We execute our business with a precision that is enlivened with creativity.
 
Our long term vision helps us to scale new heights by
  • capturing new windows of opportunities,
  • applying innovative technologies to bring the best to our professional clientele
  • upholding excellent standards and
  • creating value for our stakeholders being of paramount importance.
 
We are involved in virtually every aspect of the soft furnishing as well as the flooring industry, from production, sourcing, and distributing to marketing, branding and retailing. Our investment in branding creates value in our market developments achieving customer satisfaction.

Vision

To be the leading global brand in interior furnishings by enriching the habitat where people live, work and play

Mission

We are an innovation-driven and people-centric company in interior furnishings committed to serving our customers with excellent products and services

Core Values

Teamwork. Integrity. Delight Customers. Staff Commitment. Continuous Improvement

THE BEGINNINGS

Established in 1983, Goodrich Wallcoverings Pte Ltd was founded by Mr Chan Chong Beng and Mr Thomas Gay. It was a small 7-man operation which supplied wallcoverings to architects, interior designers and property developers. This business model provided the foundation on which the business steadily grew in strength and scale. In 2005, Mr Chan embarked on a branding campaign which coupled with his strong leadership and strategic execution of his business policy. This saw a 93% increase in Goodrich Global’s retail revenue for 2007 in Singapore alone. In that year, Mr Chan was conferred the prestigious title of ‘Overall Winner – Entrepreneur of the Year 2007’.
 
The Goodrich brand is now the premium choice for lifestyle interior furnishings. Awards that it has amassed include the
  • Enterprise 50 Award
  • Singapore Prestige Brand Award
  • Overall Winner of SPBA-Citibusines Regional Brand
 
In 2012, the Goodrich brand was valued at S$15.4 million by Brand Finance, the world’s leading independent brand valuation company headquartered in the United Kingdom, England. The company has been accredited with the “Singapore Quality Class” certification and the ISO 9001:2015 and ISO 14001:2015 certification.
 
Goodrich Global Pte Ltd now stands tall as the leading brand in the supply and distribution of wallcoverings, fabrics, carpets, flooring (laminate, vinyl, engineered timber outdoor decking and rubber tiles (indoor and outdoor). The company is present in South East Asia, India and the Middle East with over 500 employees in more than 30 regional offices in 11 countries and distributor representative offices in Myanmar, Laos and the Philippines.

THE MANAGEMENT

Every Goodrich Global employee is regarded as a potential leader and they are given opportunities for advancement based on merit. Our Management team delivers responsible and responsive leadership with an emphasis on foresight and planning philosophy. Goodrich staff are trained so that their skill and knowledge can make an impact on the company operations. This philosophy encourages ideas, innovations and initiatives without the need for constant supervision.

THE PARTNERSHIP

The merger with Sangetsu Corporation is a key milestone for Goodrich Global to strengthen its capability for continuous growth.
Sangetsu Corporation controls about 50% of the Japanese market in wallpaper and has total assets of JPY 163,717 million. In 2016, the company bought a U.S. manufacturer of wall decoration materials, Koroseal. The acquisition solidifies Sangetsu Corporation’s foundation for Asia business and accelerate overseas sales. The Nagoya-based wallcovering leader in Japan since 1849, owns 100% of Goodrich Global. Like Goodrich Global, Sangetsu Corporation is in the interior products industry with nine showrooms and 34 sales offices in Japan. The company develops and sells interior decorating products in Asia and internationally with products offerings such as wallcoverings, flooring materials, curtains, and upholstery. The synergies reaped from Goodrich Global in Asia, Koroseal in North America and Sangetsu Corporation in Japan will expand its sales network in Southeast Asia to improve the corporate value of the entire group.